Course Description:

In this sales skills bootcamp tailored for the catering sales manager, you’ll learn how to spot today’s ideal customer profile and what messaging clicks with today’s customer.

We’ll review communication best practices to compete in an increasingly crowded vendor landscape, while building affinity with newly selective brides and grooms.

Through role playing and gamification, you’ll gain frameworks for educating customers, overcoming price resistance, speeding up proposal approvals, and guiding clients toward packages that optimally bring their visions to life. We’ll share strategies to smoothly address objections like hidden fees, guest minimums, and cancellations.

You’ll acquire tools to evaluate deal-breaker tradeoffs: when to walk away, when to get creative, and when to stick to your rate integrity. We’ll overlay proven hospitality sales fundamentals with modern nuances in areas like leveraging technology, competing with market disruptors, and guiding increasingly demanding customers towards win-win decisions.

Leave equipped to establish your wedding services as a standout choice amidst the noise. Get the insider techniques to build instant rapport, close deals faster, and deliver 5-star celebrations on the biggest day of your couples’ lives.

** This selling skills course is recommended for Catering Sales Managers