Course Description:

Stand Out by Reaching Out

In the digital age, customer attention spans are shorter and competition for high-value accounts is fierce. To continue driving bookings, modern hospitality sales managers need reliable outreach techniques that spark engagement from prospective event clients.

This intensive one-day workshop equips you with a strategic prospecting framework to efficiently identify profitable targets, craft compelling outreach messaging, harness automation to nurture leads, and leverage emerging connection channels from LinkedIn to asynchronous video.

We’ll tackle the mindset shifts required to overcome prospecting paralysis, then explore today’s most effective prospecting channels – from old school cold calls to leveraging artificial intelligence. You’ll learn how to craft targeted campaigns for different customer segments and develop video content that showcases your hands-on customer service.

By the end of the session, you will walk away with a customized prospecting action plan, including ideal targets, AI prompts to assist follow-up, and outreach content designed to inspire responses within your niche. The tools and tactics covered will enable you to pursue high-level accounts immediately and consistently expand your sales pipeline.