Course Description:

Crafting Compelling Narratives that Convert

Studies show that facts tell, but stories sell. In this intensive one-day course, you’ll learn how to leverage the art of storytelling to create deeper connections with clients and increase your event sales conversions.

We’ll explore the neuroscience behind why narrative transports an audience, helps build rapport quickly, and sparks emotion-driven decision making. You’ll discover how to mine your work and life for relatable tales that underscore your reliability, creativity, and commitment to exceptional hospitality.

Through interactive sessions, you’ll craft and practice telling three signature stories that convey your skills in problem-solving, partnership, and curating unforgettable event experiences. We’ll master the HMS model for building stories that hook heads, grab hearts, and highlight the distinct value you bring to the table.

You’ll leave this course armed with actionable techniques to establish trust fast, hold attention longer, and guide clients towards confidently signing contracts.

Attendees will receive a workbook outlining the storytelling framework.

The ability to sell with stories provides a key edge in today’s experience economy. Limited seats available in this no-nonsense, high-content workshop focused on tangible sales skills application.