Speaking Engagements

SAY ‘YES’ TO THE TEXT 

In this session, Kate will give you tools that will help you foster the genuine connection and trust you need with your prospects and couples.

Introducing lesser-known strategies using both text and video messaging, Kate will help you breakthrough the digital noise and engage your client’s in a meaningful way that generates more response.

Relevant data and real-world case studies will further support Kate’s unconventional sales approach.

If you’re ready to reach more prospects and convert more leads, for your wedding & catering business, then this session is for you!

Takeaways:

  • Understanding the advantages of using video and text messaging for your prospects and current clients.  
  • Critical Do’s and Don’t’s of text messaging 
  • Three important components of a persuasive video message 
  • Attendees will create their first successful video message using Kate’s strategy. 

Lights, Camera, Action: Transform Your Sales with Video  

Discover the power of video to transform your sales strategy, level up your authenticity, and personalize your customer experience. With the modern consumer, video not only helps you rise above the digital noise but also conveys enthusiasm and energy in ways that traditional, canned emails can’t. Through industry case studies and live exercises, gain insights into how to incorporate video at various stages of the sales process, from initial inquiries to post-event follow-ups.

Takeaways: 

  • Develop a customer-focused way of thinking to reduce you and your team’s resistance to video 
  • Understand the undeniable connections between video, engagement, and trust  
  • Powerful sales scripts to boost your conversion rate 
  • Increase efficiency and improve responsiveness with pre-recorded content 

Narrative Power: Turning Stories into Sales Success 

Elevate your sales and forge deeper customer connections by harnessing the art of Story-Selling. In this interactive session, you will build a solid foundation by understanding a story’s attributes and foundational elements. From there, you’ll learn to craft compelling sales stories that not only earn bookings but also maintain long-term customer relationships. Gain the skills to seamlessly integrate Story-Selling into your sales process, ensuring your messages are impactful and unforgettable.

Takeaways:

  • Identifying the story structure that will work best for you and your sales goals
  • The key points in the sales journey where you can strategically incorporate storytelling
  • The value of a story bank and how to develop a repository of stories you can draw from to effectively personalize interactions
  • Key mistakes to avoid with dialogue, details, structure, and delivery

TESTIMONIALS

“It’s all about the connection with the customer and to provide you with the best opportunity to close the sale. I enjoyed the interactive nature of the course. Instead of reading from a textbook, you have the opportunity to collaborate with your peers. This offers you a more ‘real world’ scenario to practice with and implement into your sales process.

Philip Burroughs

Jekyll Island Club Resort

“Kate really made it relatable and took the time to help apply what we were learning to real life situations, which helped me to retain what were learning loads better. The class was full of so much helpful info that really brought to light areas of improvement and growth for me from the customer service side to the tech side. But it all made so much sense and I was so grateful for the time and effort that HMS & Kate in particular, took into making it fun, simple, effective and challenging to our normal habits. Thank you!”

Presley Gehrigq

Food Glorious Food Catering

“As someone who has attended multiple sales training classes in my career, I can confidently say that HMS is the best that I have attended. The trainer was upbeat, made the training classes fun and easy to relate to. I am walking away with skills that will help me work with my clients and increase profitability for my company.”

Brittany Lawson

Culinaire International