STRENGTHENING CLIENT RELATIONSHIPS

IMPROVING YOUR BOTTOM LINE

In an industry where the results speak for themselves, our singular focus for almost four decades has been to increase our partners’ sales by giving their staff keys they need to succeed.
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How we can help

SALES TRAINING

We deliver tailored training programs exclusively for hospitality professionals who drive revenue- from hotel sales teams to luxury caterers. This isn’t generic sales training repackaged for hospitality; this is hospitality-first training built on real-world scenarios.

CUSTOM COACHING

Transform individual performance through targeted virtual coaching sessions.Whether you have a sales professional who needs to sharpen specific skills or a leader looking to elevate team performance, our focused coaching delivers clear, measurable improvement.

SECRET SHOP SURVEYS

Our hospitality-focused mystery shops evaluate every sales interaction through
the lens of a qualified buyer, delivering specific insights that win or lose business. Because every interaction matters – from initial inquiry to final proposal – we help you identify exactly where revenue is being left on the table.

OVER 250 YEARS OF

COMBINED TRAINING EXPERIENCE

Like you, we are proud of our people. Our team is made up of certified sales trainers and former National/Regional Directors of Sales and award-winning hotel sales executives. Unlike other consulting firms, we don’t subcontract our work to telemarketers with a script or trainers with no frame of reference for hospitality sales. You’re always assured of working with experienced hoteliers and sales trainers who know what to say, what to listen for and what coaching recommendations to make that will ensure your salespeople garner optimal results for sustainable growth.

We Are Here To Help You

“We believe that hospitality is the genuine care and concern that we demonstrate to our clients, our customers and our colleagues. It’s our passion for genuine hospitality that inspires and motives everything we teach at Hospitality Marketing Solutions. Strong relationships and strong sales come from collaboration. We’re excited to start a dialogue, learn about you, and grow your business together.”

Kate Foster, President

Popular Courses

Search our courses. Check what interests you today.

CORE SELLING SKILLS

Does your team need to sharpen their ability to turn inquiries into confirmed hospitality bookings? Reignite your sales foundation with this intensive back-to-basics selling skills workshop.

WIN-WIN NEGOTIATIONS

Negotiating rates, concessions, and contract terms is an inevitable part of closing hospitality deals. How can you skillfully address buyer pushback without compromising value?

CATERING SERVICES MANAGER TRAINING

An event booking is just the beginning. How do you leverage your catering services to wow attendees while maximizing revenue potential?
Shop Surveys Conducted
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Professional Team and Big Talent.

Kate Foster

President & Trainer

Hazel Bunoan

Director of Shop Operations

Vinnie Cicerale

Trainer

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