Your clients range from administrative assistants ordering lunch for 20 to executive directors planning their annual fundraising gala. One day you’re quoting boxed lunches, the next you’re designing a custom menu for a 500- person corporate celebration. The sales skills that work for quick-turn corporate drop-offs don’t always translate to high-touch social events, and you need to be fluent in both.

This workshop gives you a complete framework for selling across every type of catering opportunity. You’ll learn how to quickly identify decision-maker
priorities (whether they care most about budget, convenience, experience, or prestige), adapt your communication style for different buyer types, and guide clients toward packages that actually work for their event goals.

Through role- play and real scenarios, you’ll practice handling objections that stall deals (pricing concerns, guest minimums, service fees, cancellation policies) and develop strategies for competing in an increasingly crowded marketplace.

We’ll cover foundational sales skills alongside modern techniques for leveraging technology, differentiating from competitors, and managing today’s more demanding clients across corporate, nonprofit, and social event categories.