COURSES

CORE SELLING SKILLS

Does your team need to sharpen their ability to turn inquiries into confirmed hospitality bookings?

Reignite your sales foundation with this intensive back-to- basics selling skills workshop. We’ll tackle the limiting mindsets that “old school” selling techniques no longer work today. You’ll reinforce core competencies like crafting a clear sales vision, effective discovery calls, compelling proposals, and faster closes.

Through a balance of experienced instruction and interactive exercises, you’ll gain techniques to cut through overwhelming sales pipelines and prioritize high- potential bookings.

CLOSING WEDDING SALES

In this sales skills bootcamp tailored for the catering sales manager, you’ll learn how to spot today’s ideal customer profile and what messaging clicks with
today’s customer. We’ll review communication best practices to compete in an increasingly crowded vendor landscape, while building affinity with newly selective brides and grooms.

Through role playing and gamification, you’ll gain frameworks for educating customers, overcoming price resistance, speeding up proposal approvals, and
guiding clients toward packages that optimally bring their visions to life. We’ll share strategies to smoothly address objections like hidden fees, guest minimums, and cancellations.

CLOSING WEDDING SALES

Prospecting: Connection is Currency

PROSPECTING: CONNECTION IS CURRENCY

In the digital age, customer attention spans are shorter and competition for high-value accounts is fierce. To continue driving bookings, modern hospitality sales managers need reliable outreach techniques that spark engagement from prospective event clients.

This intensive one-day workshop equips you with a strategic prospecting framework to efficiently identify profitable targets, craft compelling outreach
messaging, harness automation to nurture leads, and leverage emerging connection channels from Linkedln to asynchronous video.

CATERING SERVICES MANAGER TRAINING

An event booking is just the beginning. How do you leverage your catering services to wow attendees while maximizing revenue potential? This intensive
bootcamp equips you with the complete toolkit to manage events with 5-star service and efficiency.

We’ll review the catering service manager’s multifaceted role as both a salesperson and experience architect long after the contract is signed. You’ll gain frameworks to identify untapped profit centers within your property and teach you to upsell valuable add-ons spanning rentals, décor, A/V and more.

CONNECTING THE DOTS: CATERING SERVICES MANAGER TRAINING

SELLING WITH STORIES: CRAFTING COMPELLING NARRATIVES THAT CONVERT

SELLING WITH STORIES

Studies show that facts tell, but stories sell. In this intensive one-day course, you’ll learn how to leverage the art of storytelling to create deeper connections
with clients and increase your event sales conversions. We’ll explore the neuroscience behind why narrative transports an audience, helps build rapport quickly, and sparks emotion-driven decision making.

You’ll discover how to mine your work and life for relatable tales that underscore your reliability, creativity, and commitment to exceptional hospitality.

RESERVATION SALES TRAINING

A property’s frontline reservations department holds the crucial role of converting inbound leads into confirmed stays and ancillary purchases. Are your agents equipped with the sales skills needed to maximize every caller opportunity in today’s hospitality landscape?

This intensive 1-day workshop provides concrete frameworks to amplify reservations conversion rates through improved discovery questioning, customized
upselling, overcoming pricing objections, and matching guest priorities to optimal room types.

COURSES

CORE SELLING SKILLS

CORE SELLING SKILLS

CLOSING WEDDING SALES

CLOSING WEDDING SALES

Prospecting: Connection is Currency

PROSPECTING: CONNECTION IS CURRENCY

CATERING SERVICES MANAGER TRAINING

CONNECTING THE DOTS: CATERING SERVICES MANAGER TRAINING

SELLING WITH STORIES: CRAFTING COMPELLING NARRATIVES THAT CONVERT

SELLING WITH STORIES

RESERVATION SALES TRAINING

RESERVATION SALES TRAINING

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